SAM DAWSON
Lead UX Designer
I am a Sydney-based Lead UX Designer & Researcher with a background in marketing and communications. Experienced in creating mobile apps, websites, and web portals, with a strong focus on user-centered design.
Skilled in leading design teams and mentoring graduating designers, fostering growth and collaboration. Proficient in building and maintaining Design Systems to ensure consistency and efficiency.
Passionate about employing an iterative design process rooted in empathy and inquiry to identify the right problems.Committed to working in collaborative, innovative environments that embrace continuous learning and curiosity.
My skills
Prototyping
User interviews
Workshop facilitation
Personas
User testing
Survey creation
Synthesis
Competitor analysis
Empathy mapping
Stakeholder management
User journeys
Project management
Experience
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Australia's leading independant car loan company
2024 - Present
Senior UX Designer
Building Design Team - Design System creation - Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Product Strategy - Service Design - Native Mobile Design
Creating enterprise-level end-to-end solutions for the online betting industry
2024 - 2024
Lead UX Designer
Managing Design Team - Design System creation - Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Product Strategy - Service Design - Native Mobile Design
Macquarie Bank is a global financial services organisation with an Australian heritage.
2022 - 2024
UX Designer
Design System creation - Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Product Strategy - Service Design - Native Mobile Design
Arup is one of the largest engineering companies in the world. It is over seventy years old with thousands of engineers across the globe.
2021 - 2022
UX Designer
Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Project Management - Product Strategy - Service Design
RecordPoint is a global records management and compliance solution provider and pioneer of cloud-based record keeping.
2019 - 2021
UX Specialist
Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Project Management - Marketing Strategy - Accessibility audit
8D Digital is a start-up agency which specialises in the areas of FinTech, AI, BlockChain, Strategy and Marketing. It has offices in several locations across the globe headquartered in Sydney.
AKQA is an ideas and innovation company. The Optus project was in the second phase of the design diamond. The team works collaboratively with stakeholders in an agile environment.
2018 - 2019
UX Strategist
Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Project Management - Marketing Strategy - Native Mobile Design
2017 - 2018
UX Designer
Prototyping - Stakeholder Management - User Testing - Wireframing
STAR ENTERTAINMENT GROUP
The marketing campaigns for this business unit of the casino focused primarily on attracting offshore visitors to play at both the Sydney and Brisbane venues.
2016
Director of Marketing VIP
Campaign Management - Budgeting - Marketing Strategy - Event Management
The role involved being responsible for all marketing campaigns across Asia-Pacific. I was responsible for a team across the region. The major activity at this time was organising and promotion of poker tournaments in casinos in Macau, Seoul, Manila, Cebu, Queenstown, Auckland, Melbourne, Sydney, Perth, Darwin, Adelaide, Canberra and the Gold Coast
2011 - 2016
Senior Marketing & Events Manager Asia-Pacific
Team Leader - Events - Budgeting - Marketing Strategy - Campaign Management - Content Management - Video Production